Brian McCabe — 10+ years scaling tech products from zero to millions of users. SEO, paid acquisition, AI marketing workflows, and product strategy. Currently Senior Growth Marketing Manager at Malwarebytes.
Experience with teams at
Not an agency. One senior growth marketer with a technical background, embedded in your team.
Full-funnel growth strategy from acquisition to retention. I've built growth playbooks for crypto, cybersecurity, fintech, and telecom products. Your strategy should be based on data, not assumptions.
10+ years of search engine and app store optimisation. Technical SEO audits, content strategy, keyword research, and link building. Mobile app ASO across iOS and Android.
Google Ads, Meta, Apple Search Ads, and programmatic. Campaign setup, creative testing, bid strategy, and budget allocation. I've managed six-figure monthly ad budgets.
Custom AI workflows that eliminate hours of manual marketing work. Content generation, competitor monitoring, lead scoring, reporting automation. Not AI hype — AI that saves you time and money.
I bridge the gap between product, dev, and marketing. Positioning, messaging, go-to-market, user research, and feature launches. "Who did we build this for?" — the question most teams skip.
A 2-3 day deep dive into your marketing stack, funnel, and growth levers. You get a prioritised action plan, not a 60-page PDF nobody reads. Start here if you're not sure what you need.
I'm Brian McCabe. I've spent 10+ years in tech-focused marketing teams — not writing blog posts about "brand awareness," but actually scaling products.
I started in web development and UX before moving into SEO, then product marketing, then growth leadership. That's why I can sit in a room with your engineers and actually understand what they built, then figure out who it's for and how to get it in front of them.
I've led growth at a crypto marketplace that grew to 10 million+ users. I've taken mobile apps from zero to millions of downloads. I've built and managed marketing teams across 5 countries. Right now I'm running mobile growth at Malwarebytes — one of the biggest names in cybersecurity.
I work with founders, CTOs, and marketing leads who are tired of agencies that can't tell a conversion rate from a bounce rate. If that's you, let's talk.
Simple. No 12-week onboarding or death-by-Powerpoint.
30 minutes. You tell me what's not working, I tell you honestly if I can help. No pitch deck, no hard sell. If I'm not the right fit, I'll point you somewhere better.
I spend 2-3 days inside your analytics, your funnel, your competitors, and your product. You get a clear, prioritised plan — not a wish list. This alone has saved clients months of misdirection.
Monthly retainer or project-based. I plug into your team, execute the strategy, and report on results weekly. Real numbers, real attribution, real accountability. We either grow or we stop.
I don't measure success in impressions. Here's what real growth looks like.
Developed and executed mobile growth strategies across paid media, ASO, and organic channels.
Took over SEO/SEM and grew into Head of Product Marketing. Built the marketing team from 3 to 10. Defined product-market fit, vendor ranking systems, and fraud detection patterns.
Set up the entire marketing operation from scratch: PPC, competitor landing pages, SEO presence, outreach, content, and product-market fit.
Flexible. Start small, scale up when you see results.
A 2-3 day deep dive into your growth levers, funnel, and marketing stack. Ideal starting point.
Ongoing growth marketing. Strategy + execution. I embed in your team and own the numbers.
Senior marketing leadership without the full-time salary. Half a day per week embedded in your team.
Practical growth marketing advice from someone who's done it. No theory — just what works.
The frameworks, channels, and tools that actually work right now.
AINot a listicle. The exact tools and workflows I use daily.
SEOWhere to start when you have zero authority and zero budget.
Book a free 30-minute discovery call. No pitch, no obligation. If I can help, I'll tell you how. If I can't, I'll tell you that too.
Brian McCabe
brianmccabe@outlook.com
Based in Tallinn, Estonia — serving clients across Ireland & Europe